Home Improvement Search Trends for 2024 and 2025

Here at Reading Trade Windows, we’re keen to provide the highest quality products for our trade customers across Reading, Berkshire and even further afield across the UK. As part of this commitment, we want to make sure we provide a product range that meets consumer demand and follows key trends – as demonstrated by our recent addition of stunning steel doors. 

As our team wraps up for 2024 and looks ahead to 2025, we wanted to put together an overview of which products we’ve seen trending upwards in the searches and soaring in popularity this year, as well as which ones look set to continue rising into next year. For you, our valued trade customers, that means you’ll be able to confidently offer the double glazed home improvements that people really want. 

Energy Efficient Windows & Doors 

This year, like previous years, homeowners have been increasingly aware of their heating bills. With the cost of living consistently rising and energy bills going the same way, it’s only right that people have looked for effective ways to cut spending as much as possible – without compromising on comfort or aesthetics. 

In this way, windows and doors have been able to play their part. We’re acutely aware of people asking more about the energy efficiency of our double glazing product. It’s great to see an increased awareness of U-values, thermal performance, and homeowners asking questions around heat retention, and thermal breaks and investigating online energy calculators to get tangible measures on potential savings. 

With increased awareness comes pressure on manufacturers, suppliers and installers – all the experts, at every step of the process – to have the confidence to not only answer customers’ questions but provide accurate information that’s also reassuring. And this only comes with being able to offer the best products. 

Here at Reading Trade Windows, our friendly experts pride themselves on the knowledge and experience required to answer all kinds of key questions around energy efficient windows and doors. So whether you’re asking questions on behalf of your customers or you simply want to bolster your own knowledge for the future, we’re on hand to help. 

Bespoke Living Spaces 

In line with better energy efficiency and therefore maximising value for money, homeowners are understandably looking for living spaces that will stand the test of time. We all know the old story that conservatories get too hot in the summer and too cold in the winter to be useful – and that’s why search trends have turned towards living spaces and house extensions more generally. Bespoke spaces for families to enjoy in all seasons. 

If you’re a seasoned builder or installer, you’ll surely already be aware of Ultraframe, market leaders in the conservatory and house extension space. Their name is synonymous with quality living spaces and high performance roofs that have been impressing people throughout the supply chain for many years. It’s no surprise then that our sister company, Abbey Windows, has proudly partnered with them as Ultra Installers for a long time. 

But how does this relate to search trends? In 2024, Ultraframe continued to expand its product offering further with hup! – a separate brand unto itself that makes conservatory conversions and house extension construction even simpler thanks to pre-fabricated parts that are brought to site pretty much ready to build, cutting the time down significantly. 

hup! has undoubtedly been created off the back of homeowners’ increasing awareness of the time it takes to construct some bespoke conservatories, and how external factors like weather and incorrect components can slow the process right down. Now, this can be a thing of the past, as bespoke living spaces are constructed with ease, championing versatility, year-round usage, and premium construction components for an exceptional end result. 

Sleek & Stylish Products 

We mentioned earlier our latest range of steel doors, which we hand-picked given their exceptional quality and the rising search interest levels we saw for these sorts of products – leading us to want to offer this to you. A few years ago, aluminium windows and doors were storming the market for their steel-look aesthetic. Now, the trend has turned from steel-look to steel itself. 

We’ve partnered with OTIF to lead the way in bringing their exceptional, sleek and stylish steel doors to our trade customers. As secure and durable as they are thermally efficient and customisable, there’s the perfect OTIF steel door for everyone who is looking for a modern aesthetic for their next renovation project. 

We know that steel-look aluminium still has its advantages and will always be popular, but there has definitely been a surge in interest in steel doors. Sometimes, you just can’t beat the original and no imitation will do. 

You can talk to our specialists about our new range of steel doors from OTIF to find out more about the benefits and understand why these will make an excellent addition to your product range. Homeowners are actively looking for these sorts of products, and the appearance and performance that they provide. Meet the demand and exceed their expectations with us. 

Home Improvement Trends & Products 

Whether you’re looking to follow the latest trends in double glazing or soar ahead and set your own path, why not partner with Reading Trade Windows to offer the finest quality products. From energy efficient windows and doors to conservatory roofs and lanterns, to steel and steel-look windows and doors, we’ve got you covered. 

Contact us online or request your free online quote 24/7 to see our full range of products and discover our competitive prices. For exceptional quality windows and doors and unbeatable friendly, expert service, choose Reading Trade Windows as your trusted trade supplier.

Categories: News

Tags: energy efficient windows, living spaces, search trends, steel doors